The amount of data that U.S. businesses collect on each customer has grown enormously over the last decade. It probably helps explain the continued consumer spending, as smart businesses target the most promising customer segment with attractive products and services based on their accumulated knowledge of their customers' life events, daily activities, income, and household habits.
The same trend is in its early stages in U.S. education. School districts are heavily investing in the technological capabilities to aggregate student data. With more data on students' backgrounds, academic performance, and personal development, as well as curriculum and teacher effectiveness, schools will be better equipped to make more informed decisions about how to best help their students, teachers and staff. One day, schools should be able to improve their performance simply because their increased knowledge capabilities will help them identify where and how they can most help each individual student.
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